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Nat Geo WILD, ARTE (France), RTVE (Spain), KBS (Korea) and CCTV (China) has ordered blue-chip natural history programming from the wildlife and factual entertainment producer, including India’s "Lion Queen" and "Secret Ways of a Whale Shark".

The majority of delegates at the market’s debut hailed from Europe, followed by North America, with delegations also from Asia, Latin America, MENA, and Türkiye. Over 70 companies took meeting spaces, including Country Pavilions from Belgium, China, France, Korea, and Spain.

Six regional directors will be appointed to lead the following regions: Africa, the Americas, Asia Pacific, Central and South Asia, Europe, and the Middle East and North Africa. The regional directors will be responsible for expanding audiences in their respective regions and establishing clear reporting structures for each of the BBC World Service’s 42 language services.

The launching marks the expansion of Moonbug in Western Europe, following launches in Sweden, Norway, Denmark and Finland last year.

According to the results presented at the session "Spain Audiovisual Hub. A Model of Success", the Spanish audiovisual sector increased film production by 37% over the last year, and went from a turnover of 251 million euros in 2021 to 487 million in 2023.