Netflix reportedly lost more than 30% of its market share in the United States during last year, as new competitors such as HBO Max and NBCUniversal’s Peacock entered the SVOD ecosystem, according to Ampere Analysis.
The data will now be made via the cost-per-thousand impression (CPM) metric. The conglomerate has granted additional time to certain clients and agencies who needed to evaluate how the changes will affect them.
The catalog was reimagined to better fit the demands of its new audience across various languages, cultures and regions. This deal marks the first co-production agreement for NBCUniversal Formats in India.
Despite the service's growth of 11 million signups between the third and fourth quarter, NBCUniversal’s total revenue declined by 18% after delayed TV series and lower ratings.