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With 8.7 billion iPlayer streams in 2023 and 71% weekly UK audience reach, the broadcaster is betting on digital growth to counter rising costs and flat revenue. Annual Plan outlines strategic response to inflation, license fee freeze, and global competition.

The coming-of-age comedy has been picked up by ITV (UK) and WildBrain Television (Canada) joining the growing list of broadcasters.

This alliance aims to boost US and UK co-productions and increase US production in the UK.

UK audiences spent 16 billion hours watching Sky content last year, with nearly 950 million hours devoted to sports. Among under-35s, 45% now consume news via podcasts weekly—highlighting a generational shift in media habits.

It´s a co-production between CBS Studios and Icelandic production company Truenorth for Icelandic broadcaster Síminn, with Stampede Ventures also serving as executive producers. Paramount Global Content Distribution oversees the series' distribution outside of Iceland.