Search results for ctv
16 NOV 2021
Deals
Grupo Werthein completes the acquisition of Directv Latin America
With the completion of the customary acquisition closing procedures, effective November 15, the company took ownership of 100% of the equity of Vrio, Directv Latin America’s parent company.
15 NOV 2021
Content
Connected TV ad spend will reach $14.44 billion this year
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020, according to eMarketer’s latest report
27 OCT 2021
Content
Is hybrid TV viewing the new normal in Europe?
71% of European audiences now watch a combination of traditional TV and CTV content, according to Magnite’s “CTV is for Everyone: 2021” report.
13 OCT 2021
Distribution
All3Media International and Directv sign a new multi-genre deal
The Latin American broadcaster signed rights to two premium royal-themed documentaries and new Two Brothers Pictures’ thriller “Angela Black,” alongside renewing a range of returning dramas.
2 SEP 2021
Content
The Connected TV market has expanded its commercial opportunities
The dramatic rise in connected TV (CTV) adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are, Nielsen affirms in its latest report.