Search results for forecast
14 NOV 2019
Data
US TV AD SPENDING WILL DROP ALMOST 3% THIS YEAR
A 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel, according to eMarketer’s latest US ad forecast.
23 OCT 2019
Streaming
NETFLIX’S VIEWERSHIP IN LATIN AMERICA WILL REMAIN STRONG
While much has been written about the company’s loss of US customers in Q2 due to costlier subscriptions, eMarketeter forecasts that this year the Netflix audience in Latin America will increase by 26.4% to 70.1 million users