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USA: half of women’s sports receive 15% of all sports media coverage 8 AUG 2024

Trends

USA: half of women’s sports receive 15% of all sports media coverage

Women’s sports have gradually gained popularity since the passing of the Title IX in 1972, but to date, television deals for women’s leagues have been underwhelming or nonexistent. Media rights deals for the WNBA and the National Women’s Soccer League could set benchmarks for future women's sports league negotiations.
GMA Network's fantasy drama series "Encantadia" to debut Viu Philippines 7 AUG 2024

Streaming

GMA Network's fantasy drama series "Encantadia" to debut Viu Philippines

The popular and beloved 2016 series stars Marian Rivera, Glaiza de Castro, Sanya Lopez, Gabbi Garcia, Kylie Padilla and John Arcilla, comes to Viu Philippines on August 12.
Static Waves expands: opens office in the US and launches FAST Channels 2 AUG 2024

Deals

Static Waves expands: opens office in the US and launches FAST Channels

The company signed deals in the US with Google’s Live TVX and Freecast and in Canada with River TV. In addition, Static Waves has partnered with PopSho, a content company boasting over 4000 hours of  classic films and series.
USA: 62% of adults engage with video games 22 JUL 2024

Trends

USA: 62% of adults engage with video games

The 2024 report underscores gaming's popularity and highlights valuable cross-platform advertising opportunities for brands and publishers.
BBC Studios and Samsung TV Plus expand its FAST offering 16 JUL 2024

Deals

BBC Studios and Samsung TV Plus expand its FAST offering

BBC Drama will debut on Samsung TV Plus in MENA featuring 1950s drama, "Call The Midwife", light-crime drama set in the Caribbean, "Death in Paradise" and family drama, "The Durrells". Also available as a FAST channel on Samsung TV Plus is popular British motoring series, "Top Gear", which will be available in MENA, Italy, France, Germany, Spain, Norway, Sweden and Denmark.