Search results for report
29 JUL 2024
Forecasts
UK advertising spend reached £9.2bn in Q1 2024
Advertising Association/WARC Expenditure report forecasted a £9.7bn spend for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn.
26 JUL 2024
Trends
USA: SVOD penetration expected to reach 83% in 2028
Ampere Analysis reported that, while more households are adopting SVOD services, they are not necessarily increasing the number of services they subscribe to.
25 JUL 2024
Corporate Moves
BBC Studios Productions appointed Zai Bennett as CEO and Chief Creative Officer
The executive will take up the new position in November and will report into CEO Tom Fussell, joining BBC Studio’s Executive Committee.
25 JUL 2024
Trends
How do Netflix, Amazon, Disney+, and other platforms attract non-users?
The report, produced by Facundo Engel, Media Analyst at BB Media, delves into online content consumption, the reasons non-users reject these offerings, and how the platforms respond to this scenario.
24 JUL 2024
Production
Peacock continued to make gains for Comcast
The company reported financial results for Q2 of 2024, where the streaming service delivered the best year-over-year improvement for any quarter since its launch in 2020.