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USA: 71% of Asian Americans prefer streaming over traditional TV 19 SEP 2024

Trends

USA: 71% of Asian Americans prefer streaming over traditional TV

A new report by LG Ad Solutions explores the CTV viewing habits of Asian-American audiences, highlighting their preferences and how brands can better engage this demographic through relevant content and advertising strategies.
MIA Market to celebrate its historic tenth edition in Rome 19 SEP 2024

Trade Shows

MIA Market to celebrate its historic tenth edition in Rome

In these 10 years, over 100 audiovisual works have been produced after their participation in MIA Co-production market. This year the market will take place from 14th to 18th October.
Max boosted its unscripted production in Europe 18 SEP 2024

Streaming

Max boosted its unscripted production in Europe

A new research by Ampere shows Documentary and Reality titles are particularly strongly represented on the platform, accounting for over 40% of distinct titles available in July 2024.
Foundation Media Partners to produce film and TV projects from Simon & Schuster’s library 18 SEP 2024

Deals

Foundation Media Partners to produce film and TV projects from Simon & Schuster’s library

Foundation will focus on developing and adapting a multi-title slate from Simon & Schuster’s Little Simon Chapter Books & Graphic Novels as animated and/or live action properties for film and TV.
USA: Roku to retain CTV advertising dominance 16 SEP 2024

Forecasts

USA: Roku to retain CTV advertising dominance

A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.