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In the United States, the digital gaming spending throughout the month of May totaled $977 million, which is the highest total in the local games market for a May month, according to analysts NPD Group.

The United States has overtaken China to become the biggest business opportunity for AVOD services, with global spending set to double to more than $53 billion by 2025, according to the latest findings from Digital TV Research.

Ad market figures will decrease by 8.1%, which equates to USD 49.6 billion, compared to a previously forecast growth of 7.1%, which indicates that overall global ad spending might reach USD 563 billion in 2020, a decline from the previously estimated USD 612.6 billion.

The total value of the U.S. Ad Market Tracker fell 30% from March, and 35% from February, which was the last "normal" month of U.S. ad demand prior to the effects of the COVID-19 pandemic on ad spending.

Advertiser Perceptions predicts shorter-terms commitments for TV inventory and shifts to digital video. 50% of the buyers and advertisers will be able to replace the reach of linear TV with over-the-top and connected TV, and 41% said networks will be forced to implement a “just-in-time” buying model.