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According to eMarketer, nearly 40% of US Gen Z adults avoid ad-supported streaming entirely, posing a significant hurdle for AVOD and FAST platforms amid broader audience growth.

In total, "Sam and Julia" is now available in 100 countries through a wide range of international broadcasters and streamers. 

Under Savvides’ tenure, SBS doubled its digital engagement, launched NITV as a free-to-air channel, and reached nearly 90% of Australians monthly across platforms, according to the broadcaster.

Produced by Valmora Productions, BKE Productions and Little Language Films, the movie was selected in competition at the festival.

Channel 4’s Generative AI Solution, fully launching later this year, is part of the broadcaster’s Fast Forward strategy to accelerate digital opportunities for advertisers.