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Series Mania 2024 - Day 2: Marketing strategies for series' development, production, and sales 20 MAR 2024

Trade Shows

Series Mania 2024 - Day 2: Marketing strategies for series' development, production, and sales

Marketing experts, producers and broadcasters shared their experiences about using AI in early stages to help to develop a show as well as the successful mechanisms to turn the IP into a brand.
 Gracenote launches tools that help providers improve user streaming experiences 14 MAR 2024

Streaming

Gracenote launches tools that help providers improve user streaming experiences

They combine program availability data with content metadata. In this way, it helps users find their favorite content.
APAC: Multiplay service revenues to grow at 3.4% annually 11 MAR 2024

Events

APAC: Multiplay service revenues to grow at 3.4% annually

A forecast by GlobalData revealed that the region is expected to experience an exponential growth between 2022 and 2027.
Latin America to add 55 million SVOD subscriptions 8 MAR 2024

Events

Latin America to add 55 million SVOD subscriptions

According to Digital TV Research, the region is expected to experience exponential growth in the upcoming years, with Brazil and Mexico leading in subscriptions.
Brazil's Globo partners with LiveLike to bring an interactive fan experience to "Masked Singer" 28 FEB 2024

Production

Brazil's Globo partners with LiveLike to bring an interactive fan experience to "Masked Singer"

New interactive features include prediction games where fans can compete for prizes. It will take place in the context of the premiere of its fourth season.