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North America will stop holding the majority of the OTT market from 2024 14 JUL 2023

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North America will stop holding the majority of the OTT market from 2024

North America is set to drop below 50% of global subscription revenues generated by subscription OTT services, Ampere Analysis said in its latest report.
German streamer Joyn banks on local content after ProSiebenSat.1's takeover 30 JUN 2023

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German streamer Joyn banks on local content after ProSiebenSat.1's takeover

Joyn will have to up its commissioning to both keep younger audiences engaged with local originals and attract a wider pool of consumers to the service, Ampere Analysis said in its latest report.
Why AVOD platforms are now looking to bolster their global customer base? 29 JUN 2023

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Why AVOD platforms are now looking to bolster their global customer base?

As ad-supported video-on-demand (AVOD) platforms become increasingly established in the United States, they are now looking internationally to bolster their customer base and support further revenue growth, Ampere Analysis assured in its latest report.
The global addressable TV sector is now a US$56 billion industry 27 JUN 2023

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The global addressable TV sector is now a US$56 billion industry

An average of a sixth of advertisers’ video advertising budgets are currently being spent with addressable TV service providers, according to a new report on the addressable TV market published by Ampere Analysis.
Why are global SVOD platforms targeting the Polish market? 16 JUN 2023

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Why are global SVOD platforms targeting the Polish market?

In Poland, local OTT services are having to adapt their strategies amid increasing competition from international players, according to Ampere Analysis.