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Sony Pictures Television launched its digital screenings as a replacement for the traditional L.A screenings event. The company's EVP, Distribution & Networks for Latin America, explains the initiative's workflow and all its content launches.

Advertiser Perceptions predicts shorter-terms commitments for TV inventory and shifts to digital video. 50% of the buyers and advertisers will be able to replace the reach of linear TV with over-the-top and connected TV, and 41% said networks will be forced to implement a “just-in-time” buying model. 

The company will collect the funds to provide support for actors, filmmakers, and other members of the film industry who have been impacted by the crisis. It also announced its Employee Matching Gifts program launch in the U.S and the U.K. and its plan to deploy channels and social media accounts to thank first responders and encourage consumers to keep social-distancing.

After the company saw a a tumbling share price drop from more than €14 at the start of the year to less than €7 now, the former CEO will be replaced by Chief Financial Officer, Rainer Beaujean. The broadcaster announced that it would change its strategic focus and concentrate on its efforts for entertainment programming.

It will do so through the so-called "Sony Pictures 2020 Screenings", which will be an alternative to the traditional LA Screenings event and will be available to customers during the month of May.