Search results for inea
15 SEP 2023
Streaming
Sling TV relaunches Disney Star channels, Hotstar original content
Through this relaunch Sling is providing access to 19 linear channels and offering 150 hours of on-demand entertainment every week from Disney Star's portfolio.
8 SEP 2023
Data
Is the arrival of FAST a comeback of linear TV?
In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.
23 AUG 2023
Data
71% of viewers in the United States prefer streaming TV to linear TV
In its latest “How We Watch: Trends in TV Habits” research, LG Ad Solutions revealed that 52% of viewers in the United States use four or more streaming apps, and only a tiny minority (3%) does not stream.
21 AUG 2023
Data
Europe’s public media and the challenges of a new environment
Consumer research carried out by Ampere Analysis over the last six years has revealed that engagement with public service media linear or their Video on Demand services has fallen by 15% in Europe's largest markets.
16 AUG 2023
Data
Connected TV ad spend set to hit US$26 billion in 2023 in the United States
Connected TV (CTV) ad spend is increasing as viewers and advertisers migrate away from linear broadcast television, and should reach US$25.9 billion globally by 2023, according to WARC Media Global’s latest report.