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Nicolas Eglau: "We want to have more touchpoints with our brands" 15 NOV 2023

Interviews

Nicolas Eglau: "We want to have more touchpoints with our brands"

Global distribution on linear and non-linear players, show spin-offs and original series, consumer products and live events are important pillars of the Moonbug strategy. Nicolas Eglau, Managing Director of EMEA and APAC and Hannah Howell, Sales Support Manager, Distribution and Partnerships at the company detail these four points.
UK: 68% of consumers prefer AVoD over SVoD 10 NOV 2023

Data

UK: 68% of consumers prefer AVoD over SVoD

LG Ad Solutions has released the findings of its latest streaming report, “The Big Shift: United Kingdom Wave II,” which found that UK consumers are increasingly shift away from linear TV, with 25% of those saying they are watching less linear television than a year ago.
Imagen ITV niega intenciones de ofertar por Endemol Shine Group 8 NOV 2023

Distribution

ITV in Q3: growth for ITV Studios and digital revenues, decline in linear advertising

ITV expect ITV Studios to deliver at least 5% average organic revenue growth per annum to 2026, having grown organically at 8% on average for the 18 month period from 1 January 2022 to 30 June 2023.
USA: New strategies are getting the most out of CTV advertising 1 NOV 2023

Data

USA: New strategies are getting the most out of CTV advertising

Time spent with connected TV (CTV) by US adults will be within one hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our forecasts.
Beta's "Babylon Berlin" reaches 70 million views in Germany 13 OCT 2023

Streaming

Beta's "Babylon Berlin" reaches 70 million views in Germany

The new episodes of the crime series had ten million views on the ARD Mediathek within the first week and a strong start in October on ARD’s linear service with four million viewers and a market share of over 15%.