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A new research by Hub Entertainment Research revealed that TV viewers would now prefer watching ads if it reduces their subscription costs, reflecting a waning intolerance towards advertisements.

Ampere Analysis reported that, while more households are adopting SVOD services, they are not necessarily increasing the number of services they subscribe to.

A research by the Hub revealed 7 in 10 viewers use a free TV source in a typical month, either streaming or over-the-air – more than one-third use a FAST only, 25% use both sources, and 1 in 10 uses an antenna only.

A recent research by Attest revealed a change in media consumption habits, with a general decline in traditional media usage and varied trends across different demographics.

The 2024 report underscores gaming's popularity and highlights valuable cross-platform advertising opportunities for brands and publishers.