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Mediavision’s latest analysis shows that 60% of Finnish households now subscribe to at least one paid streaming service. Netflix leads with 800K subscribers, but competition from Disney+ and Prime Video intensifies.

HBO drives 31.4% of Max’s subscriber revenue despite limited content share. Streaming scale lags behind Netflix and Disney+, raising merger speculation. Industry eyes potential WBD-NBCUniversal consolidation amid strategic uncertainty.

Major providers collectively increased sports programs by more than 72% in the recent quarter. Four of the five SVOD services tracked have bolstered their sports programming, led by Disney+ and Netflix, with increases of 471% and nearly 100%, respectively.

Nearly a third of all Netflix viewing came from non-English shows and films, including the Latin American series " The Accident" from Mexico, "Senna" from Brazil, and "One Hundred Years of Solitude" from Colombia.

According to Omdia data, Netflix is projected to overtake YouTube, reaching $46.2 billion, fueled by $43.2 billion from subscriptions and $3.2 billion from advertising.