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Iconic women artists are at the heart of the channel’s growing slate. All Sky Arts shows are available on Freeview and are commissioned by Phil Edgar-Jones, Executive Director of Original Unscripted, for Cecile Frot-Coutaz, Chief Content Officer for Sky. 

A research by DirecTV Advertising revealed that users value this type of not only for its high production quality but also for its ability to create meaningful connections among viewers.

Play customers will have the opportunity to subscribe to SkyShowtime’s Standard Plus plan (without ads). Additionally, Play will provide customers with access to two brand new linear channels - SkyShowtime 1 and SkyShowtime 2.

This strategic decision seeks to unify the network with its streaming service, My5, to boost viewer engagement.

Among its findings, the report highlights an emerging role for AI within measurement for brand sponsorships, strategies for releasing new shows on streaming services , and the importance of optimising cross-screen advertising campaigns through new AVoD and FAST platforms.