In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.
Prime Video subscribers will be able personalize their entertainment experience and enjoy even more content by subscribing to other streaming services via Prime Video Channels, including Paramount+, ViX Premium, MGM and Looke.
Some of the world's biggest advertisers are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives told Reuters.