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He has been part of the company for over two decades. The exec was in charge of handling consumer and trade marketing and communications strategies for National Geographic Content, which includes the magazine, digital platforms, and its linear channels as well as National Geographic Documentary Films.

The Communication Services Regulatory Unit had already given its approval, both in matters of defense of competition and regulation of the telecommunications market. Ursec maintains that the formation of a consortium "does not constitute a concentration operation because pay TV and streaming are part of the same relevant market",

Patricia Louro, Executive Producer, and Raquel Nunes, Content Director, from Endemol Shine Portugal, talked with Señal News about the new trends in branded content in Portugal.

It will replace TVI Ficção, a thematic cable TV channel that airs soap operas, sitcoms and series. A request for a licence has already been submitted to the Regulatory Entity for Social Communication.

The award of the International Association of Business Communicators recognizes his contributions to the field of communication and underscores his pivotal role in transforming GMA into a powerhouse.