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Record Olympics streaming and TV audiences for Warner 13 AUG 2024

Production

Record Olympics streaming and TV audiences for Warner

WBD achieved over 215 million viewers cumulatively in Europe, representing a 23% increase over the Tokyo 2020 Olympics.
Warner Olympics coverage reached near one billion minutes viewed after day two 30 JUL 2024

Streaming

Warner Olympics coverage reached near one billion minutes viewed after day two

The numbers, which are nearly seven times larger compared to Tokyo 2020 at the same stage, are close to surpassing the entire coverage of the previous Olympics in only two days.
Peacock continued to make gains for Comcast 24 JUL 2024

Production

Peacock continued to make gains for Comcast

The company reported financial results for Q2 of 2024, where the streaming service delivered the best year-over-year improvement for any quarter since its launch in 2020.
The 2024 Olympics to reach its $1.34 billion sponsorship revenue target 22 JUL 2024

Forecasts

The 2024 Olympics to reach its $1.34 billion sponsorship revenue target

A research by Ampere Analysis forecasted this year’s Olympics are set to achieve their target and a 60% increase compared to the Tokyo Olympic Games of 2020.
Global advertising revenues to hit U$D 1 trillion in 2026 16 JUL 2024

Forecasts

Global advertising revenues to hit U$D 1 trillion in 2026

The PwC Global Entertainment & Media Outlook 2024-28 projected the industry revenues to hit $3.4 trillion in 2028, representing double the revenues of 2020.