The numbers, which are nearly seven times larger compared to Tokyo 2020 at the same stage, are close to surpassing the entire coverage of the previous Olympics in only two days.
The company reported financial results for Q2 of 2024, where the streaming service delivered the best year-over-year improvement for any quarter since its launch in 2020.
A research by Ampere Analysis forecasted this year’s Olympics are set to achieve their target and a 60% increase compared to the Tokyo Olympic Games of 2020.
The PwC Global Entertainment & Media Outlook 2024-28 projected the industry revenues to hit $3.4 trillion in 2028, representing double the revenues of 2020.