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In the UK, kids' programming fuels two major daily viewing peaks—accounting for over 10% of linear TV viewership at 8 AM—and boosts total reach for platforms during low adult engagement hours.

The agreement covers the technical distribution of all SPI channels in Europe, as well as the distribution of 14 linear TV channels and the SVOD service from SPI.

Renowned for dramas that have traveled worldwide, Tims&B's Director of International Operations explains the Turkish production company's focus on expanding into linear TV and streaming platforms.

S&P Global analyzed that linear TV's decline in the U.S. is irreversible, but no immediate cliff exists. The company expects the decline will be steady and take years to reach its conclusion.

Nielsen revealed that CTV now reaches 77% of U.S. viewers weekly, surpassing the 68% reach of linear TV.