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NENT Group proposes rebrand to Viaplay Group 30 MAR 2022

Deals

NENT Group proposes rebrand to Viaplay Group

According to the firm, the proposal reflects NENT Group’s strategic focus on the Viaplay streaming service and its ongoing international expansion and continued Nordic growth.
Viaplay reached more than 4 million paying subscribers in 2021 8 FEB 2022

Streaming

Viaplay reached more than 4 million paying subscribers in 2021

NENT Group announced that it ended 2021 by surpassing the milestone of 4 million paying Viaplay subscribers, having added almost 1 million new subscribers during the year, and almost 400.000 in the fourth quarter alone.
Banijay Rights seals Nordic Scripted deal with NENT Group's Viaplay in the US 15 DEC 2021

Distribution

Banijay Rights seals Nordic Scripted deal with NENT Group's Viaplay in the US

The terms of the deal will grant Viaplay customers in the North American market access to more than 250 hours of Nordic drama titles.
Viaplay has acquired the Danish series "Boys" 10 DEC 2021

Streaming

Viaplay has acquired the Danish series "Boys"

Besides the eight-part Danish title, produced by Reinvent Studios, NENT group service is set to premiere at least 60 originals in 2022.
ViacomCBS and NENT Group partner for Pluto TV's launch in the Nordics 29 NOV 2021

Deals

ViacomCBS and NENT Group partner for Pluto TV's launch in the Nordics

ViacomCBS Networks International and Nordic Entertainment Group announced a partnership to bring Pluto TV streaming service across Sweden, Denmark and Norway in 2022.