According to the firm, the proposal reflects NENT Group’s strategic focus on the Viaplay streaming service and its ongoing international expansion and continued Nordic growth.
NENT Group announced that it ended 2021 by surpassing the milestone of 4 million paying Viaplay subscribers, having added almost 1 million new subscribers during the year, and almost 400.000 in the fourth quarter alone.
ViacomCBS Networks International and Nordic Entertainment Group announced a partnership to bring Pluto TV streaming service across Sweden, Denmark and Norway in 2022.