Search results for Parks Associates
4 OCT 2024
Trends
USA: 42% of internet households used an AVOD service in the past 30 days
A new research by Parks Associates highlighted the segment’s exponential growth compared to the last two years.
19 AUG 2024
Trends
USA: 42% of internet households use an AVOD or FAST service
A new research by Parks Associates also revealed that average spending has dropped from $80 a month six months ago to $63 a month.
16 AUG 2024
Trends
USA: 65% of internet households watch videos on mobile phones
A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.
31 MAY 2024
Markets
USA and Canada: Prime Video has the lowest churn rate at 8%, while Discovery+ is nearly at 43%
Research by Parks Associates reported that Prime Video has held the lowest churn rate for the last two years, although Netflix continues to reduce churn by adding more tiers of service and syndicated content.
27 MAY 2024
Trends
Subscription services turn to bundling and partnerships to drive acquisition and retention
According to data from Parks Associates, streaming bundles provide a 22-point boost to NPS for internet service providers.