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The drama climbed 45% in total viewership by its second episode, claiming the #1 AB spot and positioning itself as one of Turkey’s most promising primetime hits.

According to LG Ad Solutions’ “The Big Shift 2025 | Australia Edition,” 63% of CTV audiences in Australia now prefer streaming, 64% favor free ad-supported TV over paid subscriptions, and more than one-third take online action after seeing a relevant ad.

CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.

Production activity in Q1 2025 dropped 11% year-over-year, with EMEA down 23% and APAC 12%, but June marked the highest monthly volume since the 2023 dual strikes; unscripted content surged to a record share in June, reflecting lower-risk strategic shifts.

With 2,100 participants from 60 countries, 1,000+ companies, and first-time buyers from Brazil and India, the 2025 edition saw a surge in international engagement, including new alliances through "Global Doc" and the debut of thematic summits.