Search results for ad-tier

Data from Ampere Analysis revealed that the British ad-tier user base surpassed Netflix’s proportion of ad-tier users in the U.S.

A report by Ampere Analysis revealed that, although it experienced a major setback after it announced its ads-supported tier, the platform has seen a major increase in the interest of a more economic option in exchange for having to watch ads.

Data from Hub Entertainment Research revealed that the launch of Amazon Prime Video’s ad-supported tier has shaken up the streaming advertising ecosystem.

Kantar’s Entertainment on Demand (EoD) data and analysis on the UK's streaming market revealed that, while Prime Video is allegedly facing subscribers loss in response to ad-tiering, Netflix and Apple TV+ are keeping up their good results.

A study by Bango shows the positve impact of ads, bundling, and password-sharing crackdowns on the U.S. subscription economy.