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Nielsen’s “Media Distributor Gauge” confirms YouTube leads in TV streaming minutes, with 87% of viewers using the platform and half regularly watching on televisions, according to Hub’s “TV Advertising: Fact vs. Fiction.”

Emotionally aligned ads in over 50 campaigns captured between 27% and 66% of viewer attention—a 2.4× boost compared to non-aligned placements in Q2 2025.

Group revenues declined to €840 million in Q2, adjusted EBITDA dropped 40% to €55 million, but executives expect ad sales to rebound in H2 and reaffirm full-year guidance.

The Scottish media company has issued a profit warning as commissioning and advertising markets continue to weaken. Despite challenges, STV remains committed to its strategic transformation and long-term goals.

While total external revenue rose 2% to £1.65 billion, ITV Studios grew 9% year-on-year to reach £1 billion in revenue, offsetting a 9% drop in total advertising revenue and flat performance from digital platform ITVX.