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Streaming algorithms surpass word-of-mouth in viewer influence 27 MAR 2025

Trends

Streaming algorithms surpass word-of-mouth in viewer influence

Ampere's recent analysis shows that personalized recommendations now drive 26% of global viewing decisions, beating word-of-mouth at 23%. Among 25–34-year-olds and parents of young children, that figure jumps to 30% and 31%, respectively.
ITV is making a major play on YouTube 26 MAR 2025

Markets

ITV is making a major play on YouTube

ITV has launched five new themed YouTube channels and begun uploading full episodes of shows like "Victoria" and "Deal or No Deal" across its digital network. According to Ampere, the shift marks a strategic move toward long-form content, with full episodes now dominating ITV’s YouTube output since February 2025.
Europe hits record high for Crime and Thriller titles from major streamers in 2024 18 FEB 2025

Markets

Europe hits record high for Crime and Thriller titles from major streamers in 2024

Based on the latest Ampere Analysis data, in 2024, Europe reached a record volume of 94 titles of crime and thriller, with Western Europe accounting for 43% of the share.
Valentine’s Day: Streamers added more romance titles 13 FEB 2025

Trends

Valentine’s Day: Streamers added more romance titles

Ampere’s SVoD Analytics data indicates that subscription video-on-demand (SVoD) services in the USA are now offering more Romance movie titles to audiences than ever before.
Streamers to spend $95 billion on content in 2025, surpassing broadcasters 4 FEB 2025

Forecasts

Streamers to spend $95 billion on content in 2025, surpassing broadcasters

Recent stats from Ampere Analysis predict that global content spending will increase by just 0.4% year-on-year to reach $248bn in 2025.