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Coffey will work with 53 Degrees Global CEO Nick Bullen to oversee the group’s strategy of diversifying its revenue streams to take advantage of business opportunities in online content creation, branded and corporate programming, live event production in the UK and globally, as well as its television content labels.

The series has already emerged as one of the most talked-about Italian titles at the market, drawing significant interest from buyers and securing major international sales in key territories including the United States, Canada, France, Finland, and several other major European markets.

Fanny Gilabert, VP of International Sales at Gaumont, emphasizes that in today’s competitive landscape, the key to success lies in strengthening intellectual properties that can travel, adapt, and endure.

Its leading stars, Çağatay Ulusoy and Demet Özdemir, drew significant attention from the opening day of the market, generating strong buzz among international buyers, executives, and members of the press.

Ezequiel Inzaghi, Chief Content Officer in Content Creation, and Ylka Tapia, Content Acquisition and Partnership Manager at El Reino Infantil, discuss the launch of the new show, a spin-off of "Zenon's Farm," centered around one of the most beloved characters among children.