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A report by Antenna revealed the industry is now moving from its rapid expansion phase to a more mature stage marked by stable growth, strategic pricing adjustments, and an increased focus on profitability.

The company will be showcasing two of ANT1’s latest prime-time hit series "The Witch" and "Soul Daughters". The event will take place on June 26, 2024, from 11:00 AM to 12:00 PM, in Ballroom III at the InterContinental.

According to data from Antenna, 51% of streaming platform’s gross additions came from their ad-supported options, with this number rising to 54% in the first quarter of 2024.

Antenna Studios, Sony Pictures Television and ZDF Studios were also confirmed to host screenings during this edition.

According to Antenna’s latest report, although acquisitions keep increasing, so did the churn rate, forcing the biggest SVOD players to shift their focus to a more advanced subscriber management.