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USA: SVOD services added 1.9M new users in the second quarter of 2024 12 AUG 2024

Trends

USA: SVOD services added 1.9M new users in the second quarter of 2024

A new research by Antenna revealed that SVOD growth slowed in Q2 2024, with 45.3 million new subscriptions and 43.3 million cancellations, leading to a net gain of 1.9 million subscribers.
USA: 40% of FAST viewers tried a new channel in the past month 25 JUL 2024

Trends

USA: 40% of FAST viewers tried a new channel in the past month

A research by the Hub revealed 7 in 10 viewers use a free TV source in a typical month, either streaming or over-the-air – more than one-third use a FAST only, 25% use both sources, and 1 in 10 uses an antenna only.
USA: the SVOD market growth is slowing down 17 JUN 2024

Forecasts

USA: the SVOD market growth is slowing down

A report by Antenna revealed the industry is now moving from its rapid expansion phase to a more mature stage marked by stable growth, strategic pricing adjustments, and an increased focus on profitability.
NATPE Budapest 2024: Antenna Studios will have an exclusive screening event 6 JUN 2024

Trade Shows

NATPE Budapest 2024: Antenna Studios will have an exclusive screening event

The company will be showcasing two of ANT1’s latest prime-time hit series "The Witch" and "Soul Daughters". The event will take place on June 26, 2024, from 11:00 AM to 12:00 PM, in Ballroom III at the InterContinental.
USA: Ad-supported plans became the main source of new users 27 MAY 2024

Trends

USA: Ad-supported plans became the main source of new users

According to data from Antenna, 51% of streaming platform’s gross additions came from their ad-supported options, with this number rising to 54% in the first quarter of 2024.