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Production activity in Q1 2025 dropped 11% year-over-year, with EMEA down 23% and APAC 12%, but June marked the highest monthly volume since the 2023 dual strikes; unscripted content surged to a record share in June, reflecting lower-risk strategic shifts.

The sales include returning hits and breakout thrillers. Australian free-to-air broadcaster SBS has snapped up Mammoth Screen’s ITV ratings smash Code of Silence, which has just been renewed for a second season. Seven picked up the second series of the hugely popular The Marlow Murder Club from Monumental Television for UKTV.

New senior appointments include Ed Love as SVP APAC and Jonathan South and Patrick Phelan for EMEA, enhancing ITV Studios’ commercial reach across Asia-Pacific, Nordics, Benelux, and German-speaking markets amid continued international growth and record-breaking profits.

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.

The government-backed plan focuses on boosting production capacity, fostering talent development, and enhancing Korea’s competitive edge in the global animation market. Strategic support for streaming content, co-productions, and technological innovation will drive long-term industry growth.