A study by eMarketer revealed that the previously skyrocketing CTV market has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks.
Ampersand; Andana Films; Balanga; Beliane; Cinétévé Sales; Java Films; Kwanza; Lukarn and Prime Entertainment Group are among the French companies that will attend the market.
CMF to deliver more flexibility and balance; reaffirmed commitment to diversity, Children & Youth and Documentary genres, and strategic collaborations with industry partners.
The Lille event was attended for 4000 professionals, among scriptwriters, producers, sales companies, broadcasters and platforms from 60 countries. The third day AI was in the centre of the discussions.
The Sales Executive at Balanga reviewed the history of the company that will celebrate the 10th anniversary next year and announced the new titles they are promoting worldwide.