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UK audiences spent 16 billion hours watching Sky content last year, with nearly 950 million hours devoted to sports. Among under-35s, 45% now consume news via podcasts weekly—highlighting a generational shift in media habits.

The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.

Many renowned companies have already secured their place at the CEE event, including A1, A+E Media Group, AMC, ATV, BBC Studios, CME, Deutsche Telecom, ITV, Kanal D, Rai Com, and Paramount.

ITV's pre-tax profits soar to £521M, more than doubling from £193M in 2023. ITV Studios posts record earnings, driving 5% EBITA growth to £136M. ITVX streaming hours up 15%, digital ad revenue rises 17% amid strong M&E performance.

Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.