Search results for brands

With 63% of LGBTQ+ viewers feeling misrepresented and 50% spending over three hours daily on social media, inclusive content and authentic creator partnerships are proving key to engagement and brand growth.

59% of LGBTQIA+ consumers say they’re more likely to buy from brands that publicly support the community, while 40% prioritize working for purpose-driven organizations.

Dilek Doyran, Head of Channel Partnership, EMEA, at Moonbug, describes how the company’s brands help clients and parents to find reliable, enriching content that kids genuinely love, and they drive consistent viewership.

For the first time, small to medium-sized businesses will be able to run a single campaign across Sky, Channel 4, and ITV. The new self-service TV ad buying marketplace aims to encourage new brands to TV.

88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.