Agreement marks Globo’s return to the market after four years, with "Brazil Avenue", "Trail of Lies", "Total Dreamer", and "Time After Time" premiering September 1 in prime time and afternoon slots.
Known for its gripping plot, emotional depth, and stellar performances, "Ruthless City" tells a powerful story of ambition, betrayal, and the struggle for redemption.
Q2 revenue reached €8.95 billion with 1.5 percent organic growth, while EBITDA rose 1.2 percent to €2.92 billion; free cash flow improved to €505 million and net financial debt fell 5.5 percent to €27.6 billion.
Across TV Globo’s platforms, it amassed a total of 1.2 billion views during its run (from November 2024 to June 2025). More than 144 million Brazilians followed and were moved by the story on free-to-air TV. On Globoplay, it became the most-watched 6 PM telenovela in the platform’s history.