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Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.

Canal+ will become the first operator to bundle Netflix in 24 Sub-Saharan African countries starting July, expanding access to hit global series and African originals for millions of subscribers through a joint offer; the deal builds on a successful partnership in France and Poland and marks Netflix’s first such agreement in the region.

New report from Mediavision highlights continued growth driven by ad-supported and bundled streaming services.

With 80% of UK fans following both men’s and women’s sports and 47% of Europeans interested in women’s football, demand is clear. Yet media rights remain bundled or undervalued, leaving significant revenue potential unrealized across digital and broadcast platforms.

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.