Search results for bundling

A report by Bango showed the impact of ad-funded content and bundling on streaming and subscription habits.

According to data from Parks Associates, streaming bundles provide a 22-point boost to NPS for internet service providers.

A study by Hub Intel revealed users look for bundles that offer access to other services more than SVOD, including high speed internet and music streamers.

Comcast CEO Brian Roberts introduced the StreamSaver bundle at the MoffettNathanson Media, Internet & Communications Conference, emphasizing its competitive pricing.

Omdia reveals that Netflix has a dominant position due to direct subscription access and varied bundling options, while other streamers, like Amazon Prime Video and HBO Max, use different bundling strategies, showcasing the industry's evolution into essential household services.