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Shoppable CTV is gaining traction as 38% of US ad buyers increase investment in the format, while 45% of CPG marketers see it as retail media’s next frontier. Although 43% of consumers want to shop via TV, only 10% have done so, revealing a gap in adoption. With Amazon, Instacart, and Albertsons expanding shoppable CTV, the market is poised for growth.

The studio will handle all distribution outside of the commissioning partners and will be offering the series to buyers across all platforms following this year’s Kidscreen Summit.

Many renowned companies have already secured their place at the CEE event, including A1, A+E Media Group, AMC, ATV, BBC Studios, CME, Deutsche Telecom, ITV, Kanal D, Rai Com, and Paramount.

The UK independent distribution event welcomed 850 key international buyers from across the world and companies' founders – All3Media International, Banijay Entertainment, Fremantle and ITV Studios – confirmed plans are already under way for next year.

The initiative grants top buyers early access to highly anticipated series, featuring exclusive premieres from Germany, Norway, Iceland, UK, South Korea, France, Switzerland, Luxembourg, Belgium, and Italy.