About 7.5 million Australians now watch Broadcast Video on Demand (BVOD) services, which include ABC iView, SBS On Demand, 7plus, 9Now and 10 Play, according to new data from Roy Morgan.
CFlight will provide parity between measurement of both linear and broadcaster video-on-demand TV viewing by combining BARB panel-level data with census-level BVOD and account reach data from BVOD players, Ampere Analysis said in its latest report.