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Sports rights now account for 14% of total TV revenue, underlining the premium value of live sport as broadcasters battle for subscribers and viewer loyalty.

Built on Parrot Analytics’ demand measurement technology, the tool delivers actionable insights to rights holders, teams, broadcasters, streamers, and sponsors.

Broadcasters in Germany, Italy, and France acquire high-profile titles including "Roswell: The Final Evidence," "Foo Fighters," "Decoding Turner," and "Off Earth," strengthening Espresso’s presence across key European markets.

Italy’s public broadcaster Rai reached 8.4 million viewers (40.6% share) in the first three months of 2025, marking a 2% increase compared to the same period in 2024.

While total external revenue rose 2% to £1.65 billion, ITV Studios grew 9% year-on-year to reach £1 billion in revenue, offsetting a 9% drop in total advertising revenue and flat performance from digital platform ITVX.