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According to Comscore’s 2022 State of Streaming analysis, ad-supported streaming services are seeing adoption at a faster rate than subscription-based services, with a 29% increase in U.S. households.

Under the agreement, Univision will now begin exclusively using the company's services to measure data from Orlando and Tampa, FL, as well as Washington, D.C..

Among the top five OTT streaming services, Netflix is ranked first when it comes to viewership and garnered a share of 35.1% in terms of total hours measured across the five platforms in January 2021, according to Comscore’s Total Home Panel.

With most Americans confined to their homes because of the pandemic creating a “captive” audience, the demand for streaming content from home skyrocketed, leading to abrupt changes in viewership trends and audience profiles, Comscore says.

Comscore hosted the "Facing Forward: An Upfront Conversation on How Brands, Networks, and Agencies are Planning for the Recovery Rebound” webinar, featuring executives from NBCU, Unilever, The Weather Group, The Hershey Company, and Group M. Panelists discussed the dramatic changes they experienced in consumer purchasing behavior amid the Covid-19 outbreak