Search results for cord-cutting
12 FEB 2021
Data
TOTAL US TV VIEWERSHIP DECLINES, WHILE TIME SPENT WATCHING INCREASES
an unexpected acceleration in cord-cutting led to a viewership decline by roughly 10 million, leading to approximately 204.million adults watching TV. Among US TV-watching adults, daily time spent with TV increased by 9.2%, to 4 hours, 31 minutes per day.
13 JAN 2021
Data
CORD-CUTTING IS PROJECTED TO ACCELERATE IN U.S. DURING 2021
More than a quarter of total US households have reported plans to cancel their cable TV subscription this year. Despite the growth of streaming customers, over half of US viewers aren't willing to spend more than USD 20 on streaming subscriptions.
23 SEP 2020
Data
CORD-CUTTING IN THE USA IS HIGHER THAN EVER
There are 77.6 million US households with cable, satellite, or telecom TV packages, reflecting a 7.5% year-over-year decline. The traditional pay-TV industry is projected to lose 31.2 million subscribers this year.
17 AUG 2020
Data
WHAT WILL BE THE MAXIMUM REACH OF GLOBAL SVOD SUBSCRIPTIONS' STACKING?
Media market giants have space for 3 million more additional SVOD customers. Despite cord-cutting increases, the average US household has continued to spend USD 900.
9 JUN 2020
Data
SPORTS FANS ARE SWITCHING TO DIGITAL IN THE USA
Digital live sports viewership will grow by more than 14% this year as a result of organic growth and accelerated cord-cutting. Despite sports suspensions and delays, 36.5 million people in the US will watch live sports digitally this year.