Search results for ctv

A new report by LG Ad Solutions explores the CTV viewing habits of Asian-American audiences, highlighting their preferences and how brands can better engage this demographic through relevant content and advertising strategies.

A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.

This comes in the context of the blackout of ESPN, ABC, and other Disney networks. Simultaneously, DirecTV Accuses Disney Of bad faith negotiations In FCC Complaint.

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio.

A new report by Research Mountain revealed B2B ads are becoming more present on CTV, and what challenges do creatives face when creating appealing campaigns.