ctv - Latest news Search results for ctv

Fifth Season secured new global sales for "Sight Unseen" crime drama 28 JUL 2025

Distribution

Fifth Season secured new global sales for "Sight Unseen" crime drama

The series is produced by Blink49 Studios and Front Street Pictures for CTV (Canada) and The CW (US) and it was acquired by multiple buyers, including in the UK and Ireland.
Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending 18 JUL 2025

Trends

Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending

Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.
VIX’s ‘Premium with Ads’ is now available in Directv’s MiEspañol genre pack 11 JUL 2025

Deals

VIX’s ‘Premium with Ads’ is now available in Directv’s MiEspañol genre pack

MiEspañol customers can now enjoy thousands of hours of premium content and live sports, including this summer’s UEFA Women’s Euro Cup and Conmebol Copa America Femenina, Liga MX, UEFA Champions League, and Major League Baseball National League Divisional and Championship Series.
Gusto TV signs distribution partnership with MyFree DIRECTV in the United States 16 JUN 2025

Distribution

Gusto TV signs distribution partnership with MyFree DIRECTV in the United States

Customers will access to Gusto TV’s lineup of globally inspired cooking shows, featuring dynamic hosts, mouthwatering recipes, and cinematic visuals.
Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency 5 JUN 2025

Trends

Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency

As investment in programmatic CTV climbs toward $46.9 billion by 2028, Gracenote reveals only 14.3% of sports ad inventory includes league data and just 17.9% includes team information, highlighting critical issues in content visibility and targeting accuracy.