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A research by DirecTV Advertising revealed that users value this type of not only for its high production quality but also for its ability to create meaningful connections among viewers.

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

Agreement features First Distribution deal for "Somos Novelas", the fast channel featuring novelas from around the globe El Rey Rebel posts strongest month to date ahead of launch. Latinos currently make up nearly 20% of the U.S. population and possess a purchasing power of $3.4 trillion.

It´s a its a documentary that provides a real- time portrayal of the Hamas terrorist attacks at the Nova Festival in southern Israel on 7 October 2023, to audiences in Latin America from October 2024, marking the one-year anniversary of the massacre.

The partnership covers premium titles including “Best Interests”, “Sorry for Your Loss” and “Kin”, which will roll out on OnDirecTV and DGO from this month.