Search results for emarketer
15 JUL 2024
Forecasts
USA: CTV ad spend expected to continue growth, but at a slower pace
A study by eMarketer revealed that the previously skyrocketing CTV market has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks.
8 APR 2024
Trends
Gen Z still prefer TikTok, though growth is slowing down
A study by eMarketer revealed that, although the social network is the most popular among this generation, its growth is starting to slow down.
3 APR 2024
Forecasts
USA: CTV consumption is winning terrain over linear TV
Recent studies by eMarketer analyzed the decline of traditional TV consumption, while the use of digital video increases throughout the years.
8 MAR 2024
Data
USA: OTT will account for more than half of video subscription revenues by 2025
The data comes from a study by the research firm Emarketer. Netflix continues to lead, but Disney's combination of companies is closing in on it. The OTT revenues will surpass traditional pay TV subscription revenues in 2025 for the first time.
23 DEC 2022
Data
Is Netflix versus TikTok the new battle to watch?
According to new research from eMarketer, Netflix will easily dominate when it comes to viewers and viewing time, but TikTok’s ad revenue lead will be difficult for Netflix to overcome.