Search results for engagement
2 OCT 2024
Trends
USA: ads in Smart TV increase viewer engagement by 132%
A new research by LG Ad Solutions revealed insights on how Smart TVs are changing the television landscape for both viewers and advertisers.
23 SEP 2024
Trends
USA: 87% of CTV users typically watch the Super Bowl
A new report by LG Ad Solutions provided insights into how Super Bowl audiences consume content, their engagement levels, and the advertising opportunities that come with this highly anticipated event.
16 SEP 2024
Trends
U.S. Hispanics drive higher engagement than ever before to sporting events
A new research by Nielsen spotlighted the influence this group is having in the U.S. sports landscape.
5 SEP 2024
Markets
USA: Women’s sports show growth potential for broadcasting revenues
Ampere’s research revealed as interest and engagement rise, shorter rights cycles, independent sales, and investments in production could unlock higher revenues in the next media cycle.
4 SEP 2024
Apps
Gracenote launched new dataset to help video providers drive audience tune-in and engagement
Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons.