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The share of viewers outside the country who say they watch South Korean TV series or films ‘sometimes’ or ‘very often’ rose from 22% in Q1 2020 to 35% in Q1 2025, a 13% increase.

Post–$8.4B merger with Skydance, Paramount plans to more than double annual movie output from eight to 15, while maintaining key cable networks and striking a balanced spending strategy between films and series.

The program is based on the hit original format created by Rabbit Films, and adapted for Seven Network Australia by Helium Pictures.

The collaboration will bring more Korean dramas, films, original titles, and dedicated channels to viewers in Korea and around the world, entirely free and with no subscription required.

The initiative, named Nordic NEST, aims to promote co-development of feature films and high-end TV drama series.