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The Scottish media company has issued a profit warning as commissioning and advertising markets continue to weaken. Despite challenges, STV remains committed to its strategic transformation and long-term goals.

While total external revenue rose 2% to £1.65 billion, ITV Studios grew 9% year-on-year to reach £1 billion in revenue, offsetting a 9% drop in total advertising revenue and flat performance from digital platform ITVX.

The show brings together 25 former athletes — some who had to walk away from their dreams, and others who retired on their own terms — as they compete in grueling physical and psychological challenges for a 30 million yen prize to jump-start a new career.

From spooky Halloween parties to calming Christmas specials, the slate offers fresh adventures and playful storytelling styles that spark creativity, curiosity, and emotional connection.

The company has been created to offer flexible, tailored support to production companies navigating the challenges of the current media landscape.