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As of September 1, the Spanish executive will be responsible for leading the adaptation of ITV Studios’ reality, factual, dating and game show formats.

Blasco oversees production labels and creative talent spanning Madrid, Barcelona, Galicia, and Lisbon and her opening keynote will take place on 20 November at the Moon Palace Hotel’s Cancun Theater.

The spot, available on YouTube, opens with the unforgettable song from the emblematic children's animated series, and with images showing some of its iconic characters and landscapes. "Heidi" is owned by Flemish animation company Studio 100. DeAPlaneta Entertainment manages Media and L&M's Rights of this IP in Italy, Iberia, Greece and Cyprus.

The company has aligned with software, insights, and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360 production, marketing, and measurement services.

New competition format, in partnership with brand client Licor Beirão, to launch in Portugal on June 15.