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In Q2 2025, TV sets captured 43% of in-home YouTube viewing among adults (16+) and 53% among children (4–15), now tracked across 200 key channels in weekly audience reports.

PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.

The fourth edition of the AVPSummit wrapped up in Merano with over 200 participants, including producers and industry professionals, and more than 40 speakers from Europe and the United States.

The increase in local television production can be attributed to gains for TV Dramas (up 9.5 percent) and TV Reality (up 29.5 percent). In fact, TV Dramas with 782 SD posted their highest observed levels since pre-strike period Q4 2022 (with 1,155 SD).

The Audio-Visual Producers Summit 2025 includes three days to chart the industry’s future, from AI and co-productions to global investments.