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A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.

The offering bundles Sky channels and free TV channels, apps and streaming services on a single user interface. An internet connection and the Sky Stream Box are required for access; cable or satellite are not necessary. Following this launch, Sky Stream will become available in Austria from 2025.

The new multi-year agreement will see ad-Supported Paramount+ Essential and BET+ Essential Included in Spectrum Video Packages at No Additional Cost to Customers, as well as Paramount's DTC products available for purchase by Charter’s internet-only customers.

According to data from Parks Associates, streaming bundles provide a 22-point boost to NPS for internet service providers.

A study by Hub Intel revealed users look for bundles that offer access to other services more than SVOD, including high speed internet and music streamers.